An anti-bullying message for timeliness, based on a simple insight:
http://www.reddit.com/r/videos/comments/2ro3nb/honest_antibullying_psa/
AICP Winner*, Webby Honoree, LIA Award finalist, Creativity Editor’s Choice, Little Black Book Editor’s Choice
*In permanent collection at the Museum Of Modern Art in NYC
And speaking of timeliness — if you’re going do a twist on pop culture like this video, remember to release it quickly. Otherwise, a Canadian agency might release an eerily similar video ahead of yours and go viral.. So mean of them.